Check out the English subtitles
Aktion Mensch is Germany's largest private fundraising organization in the social field, divided in a social lottery and an educational department.The aim of their educational campaigns is to place the topic of inclusion in public in order to change the image of people with disabilities in our society.
For the new campaign people with and without disabilities were invited to participate in a casting for two TV commercials for the Aktion Mensch social lottery – but none of the performers knew, that the casting was already the film shoot for the educational campaign.
Together with director Jan-Hinrik Drevs and production company Tempomedia the creative team at Kolle Rebbe developed a special casting process. This was to ensure the attendants not realized that they would act with a disabled/non disabled partner until they stood already together in front of cameras.
That situation lead to authentic and very surprising encounters between them. The result is a very touching film that shows that encounters of people with and without disabilities can enrich our lives – if we give it a chance.
The two TV commercials for the social lottery were actually shot with four of the casting attendants afterwards.
Chief Creative Officer: Stefan Wübbe
Executive Creative Directors: Rolf Leger, Oliver Ramm
Creative Directors: Florian Ludwig, Simon Jasper Philipp
Copywriter: Sascha Petersen
Art Director: Nadine Nolting
Director: Jan Hinrik Drevs
Production Company: Tempomedia
Music: Sizzer Amsterdam
Agency: Kolle Rebbe, Hamburg
